A series of CRAFT characters called ‘CRAFTHOLIC’ represented by the creatures Rab, Sloth, Korat and Loris were created and became a big hit in Japan overnight. CRAFT was launched in fall 2008 and what was meant to be a print design for a blanket became a series of popular home furnishing characters from spring 2009 onwards. CRAFTHOLIC got the most attention when a very popular model in Japan bought one of the products and blogged about it. Since, it’s popularity continues to grow with a big fan base inside and outside of Japan such as Russia, UK, Taiwan, Hong Kong and Singapore. CRAFT’s simple and relaxing design seems to suit the lifestyle of people from all walks of life.
Come grab one before they are gone!
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